Understanding how to brand yourself begins with uncovering your personal brand. Your personal brand is not a tagline or an ad campaign. It’s a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics.
Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself.
1. Uncover Your Personal Brand
Uncovering your personal brand is step one. Personal branding is not an act or a show you put on for others. Your personal brand is you to the very core. The qualities and characteristics that comprise your personal brand are unmistakable. If I asked ten members of your family how they would describe you, they would describe you by using a few key words.
To help you in this self-discovery phase, here are a few questions you are going to want to ask yourself?
- What are my biggest strengths?
- Where are my passion areas?
- What makes me unique?
Once you have rolled up your sleeves and dug deep inside to find the substance that make you uniquely you, you’re halfway there. Understanding who you are is the jumping off point for the rest of this process.
2. Make Your Personal Brand Targeted
Once you have discovered your personal brand: those qualities and characteristics that make you authentic and passionate, the next step in the personal branding process is identifying your target market. By pinpointing your target market, you will be able to position your talents and skill-set in the best way possible, to land that dream job or close that sale or accomplish a stated goal..
Determine Your Target: Who needs to know about your product or services? Furthermore, which types of people would be interested in using your product? Of these people, how many would be willing to shell out money for your product or service? Focus first on those individuals and/or businesses that possess the pain points that you specifically can resolve. Once you have identified these people, build your personal branding strategy around this specific niche.
Identify Your Competition: Understanding your competition is absolutely essential to your personal brand. Through understanding your competitors’ core competencies, you are better able to position your abilities to fit your audience’s needs. And to take your skills even further, you’re able to do that, while differentiating yourself from your competitors. Not only are you speaking the same language as your prospective customers, but you’re providing a compelling unique selling proposition on why they should choose you over your competitor.
Create a Brand Statement: Based on the above steps, create a 1-2 sentence “Brand Statement” that encompasses who you are, what you do, and how you are different.
3 . Create a Communication Plan
Fortunately, there are dozens, if not hundreds of social profiles and online platforms where you can promote your personal brand. In the last ten years, social media has flattened the playing field and allows “everyday Joes” to reach their audiences, at multiple touch-points, using hundreds of online tools. This amount of tools can become overwhelming. Deducing which platforms are right for you can be difficult and time-consuming, especially considering the endless methods and platforms that are at your disposal for reaching your target audience.
4. Control Your Google Results
When your name is searched online, your name should appear in search results. Without an online presence, or worse, a presence that is less than desirable, people you know and don’t know will likely have an inaccurate first impression of your personal brand.
If future bosses, colleagues, clients and customers are searching for you online, and you’re not showing up in the search results, you’re already behind the eight ball… without even knowing it! If what you find on Google is irrelevant or not you, then it’s time you learn how to brand yourself by improving your online reputation.
You need to do is create the foundation for your online reputation and that means creating profiles on sites that rank high in search engines such as:
5. Nurture Your Network
You should consistently engage your audience via social media and provide and curate relevant content for your audience that highlights your expertise. A blog is one of the most effective ways for creating this type of “expert” content. With the right platform you are able to disseminate this content to your audience with one click. Building a platform such as a blog and nurturing and growing a community are rocket fuel for your personal brand.
Provide by Le & Associates